Samantha Sims

Executive Assistant to the CEO

Sam joined SuperFriend in May 2017 as Executive Assistant to the CEO. Sam’s role includes one on one support to Margo Lydon as well as broader administrative support to the SuperFriend team. Sam brings over 15 years’ experience as a senior executive administrator to the role.

Prior to joining SuperFriend, Sam worked across a number of industry sectors including IT, Financial Services, Manufacturing and Hospitality. Sam has a passion for customer service and assisting others. Working at an executive level for the past 10 years, Sam also has extensive experience in proposal management and event coordination.

Outside of work Sam likes to spend time with her family and friends. With 2 children Sam and her husband are generally busy, so any down time at home with the family is welcomed. Sam is an avid reader and likes to keep fit through running, something she started a few years ago.