Ralph Lauren

SuperFriend met and talked to Amra Broughton, the Director, People & Development at Ralph Lauren, to learn more about their approach to employee wellbeing and their recent experience working with SuperFriend to support staff. Here’s what Amra had to say about how SuperFriend helped guide them.

About Ralph Lauren

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories, including apparel, accessories, home, fragrances, and hospitality.

For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company’s brand names constitute one of the world’s most widely recognised families of consumer brands.

Ralph Lauren connected with SuperFriend in 2020 through their partnership with Rest (Retail Employees Superannuation Trust).

What prompted Ralph Lauren to undertake Mental Health Workplace Training?

The pandemic. At Ralph Lauren, our employees are always at the forefront of what we do. Due to the many challenges and disruption caused by COVID, the focus on our teams has only been further cemented which is why we chose to undertake the MySuperFriend Mental Health Essentials training as an addition to our current offering.

Fortunately, during the pandemic we were able to offer financial support to our teams throughout the closure periods, and while that’s undoubtedly important, there were many other levers we deployed when looking after our people. One of which was ensuring our teams took the time to focus on and restore their mental health with the MySuperFriend Mental Health Essentials training.

What else do you have in place to support your mental health and wellbeing strategy?

As well as the MySuperFriend Mental Health Essentials training, we provided a number of offerings to support our employees and their mental health and well-being.

These included things such as flexible place and time arrangements which gave employees greater control around when they worked, where they worked or how much they worked. We built new community groups dedicated to supporting working parents and we did and still do, more than ever to check-in with everyone as well as employee surveys.

We also have a number of digital learning courses around navigating change, building resilience as well as some ongoing favourites like yoga and meditation.

Who participated in the SuperFriend Training?

We prioritised our Melbourne-based employees, who were subjected to one of the world’s toughest lockdowns. COVID aside, we all encounter highs and lows with regards to our physical, mental and spiritual health and outlook. Whether related to work or not, as an employer we’re supporting our employees to be their happiest and healthiest selves.

How was your experience working with SuperFriend?

SuperFriend have been nothing short of fantastic. They are highly knowledgeable and professional. It has been a pleasure to partner with them. Thank you!

We are delighted with the results and they speak volumes. Of the targeted staff, 77% completed the course with 65% of the team stating that they had gained knowledge and better yet, 81% of people said that they intended to implement this knowledge.

Our business strategy is to support our workforce and the MySuperFriend Mental Health Essentials helps enable us to continue to positively impact those within our workforce.

The Result

Would you recommend the training and SuperFriend to other businesses?

Yes, without reservation!

Testimonials from the Ralph Lauren team

“I’ve participated in mental health sessions in the past, but this is the first that I really found valuable & relevant!”

“Knowing that you can make a difference with just the simplest of steps to help another navigate a day…has been humbling.””

“MySuperFriend access, has made impactful difference in a vital relevant way.”

“I feel really good about this partnership – thank you for being so wonderful!”

Learning outcomes and detailed results are calculated for learners who have completed the entire online course.
Learners are asked to provide responses on a 7- point Likert scale ranging from ‘strongly disagree’ to ‘strongly agree’.
* Gains refer to responses that shift closer to the ‘strongly agree’ end of the Likert scale in the post-training evaluation, compared to the pre-training responses
** The proportion of learners who firmly agree with the statement (i.e. those who agree or strongly agree).

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