Strategic Alliances

At SuperFriend we champion mental health in partnership with the superannuation and life insurance industries. As advocates for the well-being of Australians, we serve as a catalyst for collective action. Proudly representing these industries, we forge strategic alliances both within and beyond traditional financial forums.

Below are some of the examples of organisations that SuperFriend actively engage in within the Australian workplace mental health industry network. By fostering collaborative approaches and adhering to principles of commonality and mutuality, we contribute to reducing duplication of efforts and resources in the mental health industry. 

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Mental Health Australia

Mental Health Australia (MHA) is the peak, national non-government organisation representing and promoting the interests of the Australian mental health sector, committed to achieving better mental health for all Australians. SuperFriend is a voting member of MHA, and as a member joins numerous national organisations representing consumers, carers, special needs groups, clinical service providers, public and private mental health service providers, researchers and state/territory community mental health peak bodies. Through our active membership, the SuperFriend team works with MHA on numerous system-wide change initiatives via Policy Forums and broader strategic discussions.

The Mentally Healthy Workplace Alliance

The Mentally Healthy Workplace Alliance

As a member of the Mentally Healthy Workplace Alliance, we support all Australian workplaces through the Heads Up Initiative and the National Workplace Initiative to create mentally healthy workplaces for business and workers – strengthening our community and our economy.

Everymind Logo


Everymind is a leading national institute dedicated to the prevention of mental ill-health and suicide. They have a long-standing reputation for designing, developing and implementing effective and tailored programs that can be scaled to meet people where they live, work, learn and connect.


Financial Services Council – Mental Health and Life Insurance Roundtable

SuperFriend has been an active member of this roundtable, aimed at bringing together the mental health sector and the financial services industry to affect improved policy and practice change for customers and members.


RACP: Health Benefits of Good Work

The Health Benefits of Good Work (HBGW) is an initiative from the Australasian Faculty of Occupational and Environmental Medicine (AFOEM) of The Royal Australasian College of Physicians (RACP). This initiative is based on compelling Australasian and international evidence that good work is beneficial to people’s health and wellbeing and that long-term work absence, work disability and unemployment generally have a negative impact on health and wellbeing. SuperFriend is a signatory to the Health Benefits of Work Consensus Statement, along with many of Australia’s leading organisations. Its purpose is to bring together a wide range of stakeholders to affirm the importance of work as a determinant of health.

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Suicide Prevention Australia

Suicide Prevention Australia (SPA) is the peak body for suicide prevention in Australia, representing over 240 Members and Associates. As a member of SPA, SuperFriend works to build a stronger suicide prevention sector to save lives, a more aware and engaged community, and a more effective regulatory and funding environment.

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Superannuation & Insurance Industry Peak Bodies

Through Superannuation and Insurance Industry associations (including ISA, SMCA, CALI, ASFA, ANZIIF, FSC and numerous other bodies), SuperFriend acts as a trusted advisor and provider of workplace health and wellbeing consulting services, specific to the superannuation, insurance and broader finance industries. We collaborate with these peak bodies to drive understanding and action; collectively helping our industry (and related workplaces) make sustained and positive change to workplace mental health and wellbeing.

Our work with industry associations is broad and varies from sharing of resources and tools across the membership to providing expert speakers to share insights, learnings and expertise.

What are you looking for today?

Workplace Index

A new benchmarking tool developed by SuperFriend that reveals how mentally healthy an organisation is and identifies practical actions to help a workplace thrive.


Access a number of practical training courses designed using positive psychology approaches to build workplace mental health capability and confidence.


Access a range of free workplace mental health resources including guides, articles and more with practical tips to help guide workplaces and their employees.
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