Partners
Our Partner profit-to-member super funds and life insurers are seeking industry best practice mental health and wellbeing support not only for their staff but also for their members who make up more than half of Australia’s working population.

Benefits of a Partnership with SuperFriend
For our Superannuation Partners, a partnership with SuperFriend:
- Offers a valuable point of difference for acquiring and retaining employers by offering practical solutions that can help them create a mentally healthy workplace, leading to a more productive workforce with greater retention, reduced claims and support for members in returning to work sooner
- Develops the capability of fund staff to engage with colleagues and employers about workplace mental health and wellbeing
- Helps the fund meet regulatory obligations and mitigate risk when dealing with workplace mental health matters
- Aligns the fund with life insurers in advocating for improved workplace mental health and best-practice claims experiences for all members.
For our Life Insurance Partners, a partnership with SuperFriend:
- Broadens analytics and risk identification capability through access to our national preventative mental health data sets
- Enhances product design to transform early intervention and prevention strategies for measurable impact
- Improves profitability and social impact by co-designing innovative solutions that address organisational and customer challenges
- Generates new insights that uncover opportunities for positive change at industry and policy level.
- Reduces the financial impact of claims duration and poor CX by pioneering new claims management strategies and providing specialised training for claims staff
“SuperFriend has improved the mental wellbeing of Sunsuper people by ensuring they feel supported and work in a positive environment. SuperFriend brings a lot to that equation in terms of helping us develop a wellbeing blueprint which has been critically important to developing our leaders to create a positive, supportive environment.”
“SuperFriend continues to play a really important role galvanising the industry to take action. We’ve already seen a lot of action that SuperFriend has triggered in the industry. They have been able to bring parts of the industry together and play that linking role.”
“SuperFriend is a very unique organisation and is very well placed to be a disrupter in terms of how we think and understand the areas concerning mental health. SuperFriend is a good policy body, it’s a good lobby body, it’s a good educator. It ensures that the mental health agenda remains on our agenda. I think that it’s important that it helps demystify and remove the stigma around all aspects of mental health.”
